A NEW LIGHT

PIN–UP HOME and GRAU are pleased to present Salt in “LEAF” green, a limited edition of GRAU’s new Salt light. Salt “LEAF” is the third project from PIN–UP HOME, following the successful launch of USM NYC BY BEN GANZ in December 2022 and SOAP ON A ROPE in September 2023. PIN–UP HOME proposes GRAU’s Salt light in a unique “LEAF” green colorway. The hue takes inspiration from the versatility innate to the color green. 

“The color green has a strong association with the natural environment, but it also evokes other playful connotations such as money, luck, children’s toys, and cannabis. It is versatile, just like the portable Salt light, which you can take with you anywhere, and whose light can be adjusted to any mood you like.”

— Felix Burrichter and Ben Ganz, PIN–UP HOME Chief Creative Officer and Chief Creative Director

Salt is the first mobile light entirely designed for well-being. Inspired by the strong effects of light quality and color on the body, Salt’s warm light naturally increases the production of the sleep hormone melatonin, providing a proven calming effect on the human body. The light has a unique Sunset Dimming function with curated light colors and a new Sleep feature with an active sleep program.

“Salt’s unique selling point is the unparalleled light experience. Thanks to its Sunset Dimming light it has a proven calming effect on the body and mind. It’s like a sunset in your hands. A new Magic Button lets you choose from curated light colors. Salt’s new Sunset Sleep feature is an active sleep program that relaxes users as they drift into sleep. It activates a timer that automatically switches the light off after 30 minutes.”

— Timon & Melchior Grau, GRAU Creative Directors

GRAU is a company that creates products, art installations, and experiences to activate people’s feelings with light. As an interdisciplinary team, GRAU blurs the borders between conceptual art, industrial design, and anthropology. The special PIN–UP HOME Salt “LEAF” edition highlights GRAU’s cutting-edge technology and creates added visibility in European and North American markets.

The campaign for PIN–UP HOME’s Salt “LEAF” edition was shot by French photographer Philippe Jarrigeon. Salt “LEAF” is the third project from PIN–UP HOME, following the successful launch of USM NYC BY BEN GANZ in December 2022, and SOAP ON A ROPE in September 2023. Salt light “LEAF” will be directly distributed through pinuphome.com and grau.art

ABOUT GRAU
GRAU is an innovative design company that activates people’s feelings with light. Led by the artist duo Timon and Melchior Grau, the interdisciplinary team of 150 creative talents creates a wide range of mobile luminaires, sculptural pendants, spotlights, and professional task lighting. All products are designed and produced at the GRAU’s campus in Hamburg, Germany. GRAU has won several international design awards, including the German Design Award in Gold and Designpreis des Deutschen Bundes. In addition, GRAU presented the sculpture series Fire at the Centre d’Art Contemporain Geneve (2021), and their permanent work Bonfire at the Kunsthalle Bergen, as part of the Bergen Triennale 2022. Further exhibitions followed at FRAC Champagne-Ardenne (2022), the Julia Stoschek Foundation (2022), and Kunsthaus Hamburg (2023)

ABOUT PIN–UP HOME
PIN–UP HOME is a New York-based platform specializing in design objects and contemporary home and lifestyle accessories. Founded by Felix Burrichter (CCO), Ben Ganz (CCD), and Kristin Hrycko (CEO), PIN–UP HOME works in partnership with leading brands to create unique designs at any scale, from individual pieces to entire capsule collections. PIN–UP HOME’s mission is to provide new dynamic perspectives for home design through quality objects and innovative ideas. Previous partnerships included a SOAP ON A ROPE with fashion designer Shayne Oliver, and the USM NYC BY BEN GANZ shelving collecting in collaboration with USM Modular Furniture.