An avocado ripens overnight. The first dusting of snow comes and just as quickly disappears. Time passes, leaving traces seen and unseen. A new line of 14 fragrances from Infiniment Coty Paris, invoke these elusive reverberations, each scent marking the continuum from sunrise to sunset, organized in three phases: Dawn, Day, and Dusk. Holistically, the line accentuates the cyclical nature of a day, morning giving way to night, and vice versa. For Coty, this release also marks a moment of renewal. Relaunched as Infiniment Coty Paris by Sue Nabi and Nicolas Vu, the visionary founders of the vegan-biotech skincare brand Orveda, Coty was first established in 1904 and credited with revolutionizing modern perfumery. Nabi and Vu return to the foundations of this historic era in France when scientific innovation harmonized with olfactory artistry, reimagining this synthesis for the future of fragrance. Harnessing the power of patent-pending Molecular Aura technology, a fragrance’s top, heart, and base notes are released together, extending each signature for 30 hours — even longer than the cycle of a day.
Together the 14 fragrances tell the story of a spin around the earth’s axis. Early morning begins with notes of ginger and bergamot. The four scents that make up Dawn traverse citrus and white floral: Matin de Jade, Atomes Crochus, Les Mots Doux, and J’Ai Trois Amours; fresh and green, enriched by accords fruity and floral, they signal springtime’s bright vibrancy and summer’s verdure. With Day, summer softens into autumn, and we encounter an essence more earthy and grounded. These next five scents — Entres Genres, Soleil D’Ikosim, Aristo Chypre, Encore Une Fois, and Noir Encens — take us to warm, woody, and sweet before landing somewhere smoky. The approaching night brings with it balsam and pepper. And, with Dusk, the final phase, autumn becomes winter. Over a warm four-scent arc that begins mossy with a hint of pear — Or de Moi, Santal a la Vida, Un Parc de Roses en Alabama, and L’Amour Pourpre — the sensuality of tuberose moves toward spicy-sweetness, filtering through resinous herbals and amber florals along the way. Après L’Amour, the tobacco-driven final fragrance, is energized by a kick of ginger, and with that fresh-spicy note, we return full circle to where we began.
What better place to tell this story of endurance and evolution than the Musée de Préhistoire d'Île-de-France, a béton brut masterpiece completed in 1981 by architect Roland Simounet. Like the Infiniment Coty scents, Simounet takes his cues from nature; the museum’s low, horizontal profile nestles into the surrounding forest landscape rather than imposing upon it, its rooms organized around a series of interior gardens recreating local flora from the Quaternary period, millions of years ago. The museum, located just outside Paris, is an homage to the region’s ancient past, but it’s also a 20th-century Modernist monument in its own right, echoing the many layers of the Coty story. The Infiniment Coty bottle is shaped like the “i” of infinity. Embedded in its form of its spherical cap are endless allusions, from the sublime spirit of Étienne-Louis Boullée’s cenotaph for Newton and modern-day observatories looking into the vastness of space to Coty’s legacy as the first perfume house to use bottle design to convey a scent’s essence. Time is cyclical: from the past, the future is born. Infiniment Coty Paris translates this revelation into 14 fragrances that tell a profound story of time and space.
