LET THEM EAT CAKE
Attention, cake lovers! PIN–UP teamed up with the brand-new Chamber Gallery in New York for a special dessert project. To kick off the Art Basel Miami Beach/Design Miami festivities in Miami this week, Chamber and PIN–UP asked six designers — Formafantasma, Alessandro Mendini, Martijn van Strien, Studio Job, Floris Wubben, and Viktor & Rolf — to design the cake of their dreams. They were then transformed into real-life candied concoctions by pâtissiers extraordinaires Laila Gohar, Robert Onuska, and Antonella Tignanelli. Before the cakes will be feted, and ultimately fed to selected guests at a special dessert reception in Miami, PIN–UP asked the designers to submit their drawings and share the ideas behind the cakes.
Formafantasma – “Being Six Years Old On An Empty Square In The Summer” Cake
Formafantasma channeled childhood memories to create this colorful cake. Inspired by Giorgio De Chirico’s metaphysical paintings, the cake is composed as big wooden building blocks creating an illustrative scene of, well, being six years old in an empty square in summer.
Alessandro Mendini – “Chambercake”
The iconic Italian architect and designer created a fantastical castle for his dream cake. With a base made from tiramisu, the cake is topped with towers of chocolates adorned with sugared almonds, candies, and cherries. Mendini’s designs have pushed boundaries of what products can be, and this sweet cake does the same.
Martijn van Strien – “Eat Me” Cake
“Be careful, this fragment of ancient times. Travelled from the past to the now just for your pleasure. From behind her veil she tempts you to eat her, but do you know what you’re going for? Don’t be fooled by the sugary sweet jacket she’s wearing, she might be up to no good… Advice: Approach with care, and lick, don’t bite.” – Martijn van Strien
Studio Job – “Sex” Cake
When asked to comment on their design, “sex on a cake” is all he had to say. The three-tiered cake is decorated with sex positions, fishnets, and topped off by a giant phallic candle.
Floris Wubben – “Pressed” Cake
It may look like an normal cake from afar but Floris Wubben’s Pressed Cake is far from ordinary. Each of the three tiers, made up of different chocolate flavors, are not layered on top of each other but are concentric. If you get a closer look, you’ll see that each part of the cake is separated and stands on its own. Inspired by the Pressed Vases they created for Chamber, every layer has its own’ color, taste, and details, just like the vases.
Viktor & Rolf – “Yes” Cake
Dutch fashion duo Viktor & Rolf stayed true to their style in designing this colorful cake. Adorned with the ying-yang symbol and the heart with an overarching rainbow, the cake says ‘yes’ to the ideals of a dream world. Accessorized with their iconic V&R wax seal and a giant bow, two recurring elements in their designs. The gold rococo, serving as the base of the cake is reminiscent of the Parisian backdrop of their Spring Summer 2015 runway show and the icing on top — pâtisserie surrealiste.